Work

the byte

Skills used: writing, editing, proofreading, project management, editorial management, design

The byte is a weekly internal newsletter for the NYC Department of Education’s IT staff. I am the byte’s founder and editor-in-chief. I write the stories, interview the subjects, and work closely with graphic designers on its look and feel. The byte strives to connect employees and also tear down the overly formal tone of most bureaucratic communications. Here are a few of my favorite issues and stories:


The #NYCSchoolsTech Summit

Skills used: copywriting, UX/UI writing

The #NYCSchoolsTech Summit is an annual expo for teachers in New York City who are passionate about educational technology. For this project, I wrote the copy for the event website, including the splash page, header, footer, and vendor floor info. I also edited the speaker bios. Check it out:

The #NYCSchoolsTech Summit 2020


LawHelpNY.org

Skills used: writing, editing, design, strategic planning, SEO

LawHelpNY.org provides free legal information and referrals to New Yorkers who cannot afford an attorney. As the content manager for LawHelpNY.org, I wrote and edited web content, formulated content strategies and maintain content on the website. Here are a few highlights of my work:

Content redesign
Promotional postcard
Understanding legal separation
How to contest a divorce
Have a plan in case of immigration arrest


LawHelp Interactive

Skills used: copyediting, editing, copywriting

LawHelp Interactive is an online website to create free legal documents and courts forms. I copy edited and rewrote most of the copy for this site. The goal was to have the copy improve user experience and workflows.

Check out LawHelp Interactive


The Atlantic Club

Skills used: writing, editing, public relations

The Atlantic Club is one of New Jersey’s premier health and fitness centers and has locations in Manasquan and Red Bank. I wrote press releases on new business initiatives, new fitness programs, and charitable events.

Here are a few press releases I wrote for the Atlantic Club


The International Health, Racquet & Sportsclub Association

Skills used: copywriting, marketing, design

IHRSA is a trade association for health and fitness centers. IHRSA is dedicated to supporting health club companies across the globe, and I help with two of IHRSA’s core efforts: advocacy and marketing. For the former, I design digital reports that explain the impact of IHRSA’s lobbying efforts. For the latter, I write copy for marketing emails, mini sites and more.

*Samples coming soon. I have to track down a few folks for links*


The Denim Lounge

Skills used: blogging, copywriting, SEO, editorial management

The Denim Lounge is a locally owned and operated clothing store in Chicago. They’re known for a wide selection of designer-brand denim at affordable prices, and most importantly, they have a beer and wine fridge and they let dogs in the store. ‘Nuff said. The Denim Lounge wanted to build its online presence through a blog, so I wrote monthly blog posts on in-store events, sales, and fashion trends.

Jeans for Dreams
This Weekend: Adopt a Dog, Save a Life
Our Return Policy Is About Customers, Not Credit Cards


Woody’s

Skills used: blogging, copywriting, SEO, editorial management

Woody’s, a specialty menswear store in St. Louis, Missouri, presented a challenge: bring in a newer, younger generation of customers, especially millennials, without alienating the mature, loyal customers. Challenge accepted. I created punchy, SEO-rich blog copy poised for discovery by younger consumers. Also, I chose compelling images to appeal to consumers who shop mostly online.

The Only Style You Need for November: The “Tweed” Sport Coat by Alexander Julian
Cheers to 64 Years!
The Denim Shirt Is the First Sign of Spring


Club Business International

Skills used: writing, reporting, relationship building

CBI is a trade publication for health clubs. I have written dozens of articles for CBI, so here are a few of my favorites:

“The Anatomy of State Victory,” September 2015
“Inclusive Fitness Means Fitness for Everyone,” August 2014
“Solid Gold Citizen,” May 2014


Travelsages

Skills used: writing, reporting, SEO

Once upon a time, I fancied myself a travel writer. I wrote about Boston, a city that was once my home and will always be among the best places on earth.

“Behind the Boston Hard Gaze: Are There Kind Eyes?”
“Life Trumps Death in the Famous Mt. Auburn Cemetery”
“Looking for Lavish Lodging in Boston? Consider Spending a Night in Jail”
“Drink: A Boston Speakeasy That Speaks to Your Moods”


Want to see more?

If there is something else you would like to see, or have questions about, shoot me a message.