Welcome. I’m so glad you’re here.
I’m a Santa Fe native with New England roots. Currently living in New Jersey. Don’t hate it until you try it.
I say “aunt,” not “ant,” but I also say “sprinkles,” instead of “jimmies.”
You’ll usually find me running, sweating at the gym, savoring a hot cup of coffee, thrift shopping (I’ve got an open mind and an eye for potential), posting photos of my cat on Instagram, or pouring over a good book.
Speaking of reading, I’ll peruse just about anything–print ads, newsletters, email subject lines, tweets, Instagram captions, newspapers, shampoo bottles, billboards, Snapple caps…anything except for the iTunes Terms of Service update, that is, because nobody reads that.
I devour words because I’m obsessed (in a healthy way) with messaging. I’m always asking, “What’s the best way to say X?” and, “What reaction will this phrase inspire?”
Being a writer is my way of being a behavioral scientist, economist, therapist, and marketer.
Here are several key things I believe about marketing:
- Branding isn’t about being different. It’s about standing for something.
- It isn’t what you say, it’s what people hear.
- I love newsletters. They’re not dead, they’re just evolving.
- Graphics and design are everything.