Creativity Unbound is my favorite blog for all things advertising, marketing and copywriting.
The Middle Finger Project (blog)
Disclaimer: You may need earmuffs. While I’m not a fan of all the F-bombs, I still read her blog religiously because she is a WIZARD (like, Dumbledore-status wizard) at understanding your customer and writing compelling, attention-getting copy. She’s helped me hone my craft and really understand why businesses need to abolish meaningless corporate jargon.
“Sin and Syntax: How to Craft Wickedly Effective Prose”
by Constance Hale
“Made to Stick: Why Some Ideas Survive and Others Die”
by Chip and Dan Heath
“Andrew Stanton: The clues to a great story” [TED talk]
“Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.”