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But you can have all the below links and recommendations for free.


Creativity Unbound
Creativity Unbound is my favorite blog for all things advertising, marketing and copywriting.

The Middle Finger Project (blog)
Disclaimer: You may need earmuffs. While I’m not a fan of all the F-bombs, I still read her blog religiously because she is a WIZARD (like, Dumbledore-status wizard) at understanding your customer and writing compelling, attention-getting copy. She’s helped me hone my craft and really understand why businesses need to abolish meaningless corporate jargon.


“Words that Work: It’s Not What You Say, It’s What People Hear”
by Frank Luntz

“Sin and Syntax: How to Craft Wickedly Effective Prose”
by Constance Hale

“Made to Stick: Why Some Ideas Survive and Others Die”
by Chip and Dan Heath


“Andrew Stanton: The clues to a great story” [TED talk]
“Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.”