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Tone versus voice: what’s the difference?
Voice conveys personality and point of view, while tone conveys emotion or attitude. The former is consistent, the latter varies. For example, let’s say you are someone who likes pizza. You’ve eaten it many times, you have a favorite topping, a favorite pizza joint, and so on. You are a pizza proponent. A voice for…
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How to make a great newsletter (examples)
They’re not dead, they’re just evolving. Here’s how to keep up.
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Everyone sees through their own autobiography
“We don’t see things as they are. We see things as we are.” -Anais Nin
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5 jargon words and phrases to stop using right now
If there’s one thing I loathe, it’s fluffy business jargon. Seriously, nothing can make my eyes roll harder or faster than words like “utilization” or “scalable.” You may think you sound smart when you use words like these, but trust me: you don’t. At best, you sound insecure. At worst, you sound untrustworthy (what are…
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It’s not what you say, it’s what people hear
“You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It’s not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative…
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Lilly Prince 