“Sentences Aren’t About Writing”

Photo credit: Kaboompics.com

“As someone who makes a living out of writing words, I know that sentences aren’t about writing; they’re about forming tiny little chains from your heart to theirs. And every sentence either makes a new chain, or breaks a previous one. Break enough chains, and it won’t matter how ‘good’ your deal is; it won’t matter how ‘big’ your sale is; it won’t matter how ‘great’ your product is. They won’t be able to see past the thing that’s right in front of their face.”

 

-Ash Ambridge, The Middle Finger Project

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