A Powerful Story Can Even Sell Crappy Wine (and Why Millennials Matter A LOT)

Photo credit: Kaboompics

“‘So many millennials are interested more in the narrative of the wine rather than the wine,’” said Jason Jacobeit, the 29-year-old head sommelier of Bâtard restaurant in New York. ‘A lot of mediocre wine is being sold on the basis of a story.'”

 

The Wall Street Journal

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