Like a Great Book, a Successful Product Changes Your Life

Photo credit: Fancy Crave

“Just as the best stories change the people who encounter them, the brands, businesses, movements, products and services that succeed by being meaningful change people, too. There is a life and a way of being before the product or service existed, and a life and way of being after it.


Before Apple introduced iTunes, people waited for CDs to be released and shipped. Before Nespresso, people paid for coffee by the jar or went to Starbucks. Before Kindle, we needed bookcases and packed one or two books to take on holiday. Before Wikipedia, encyclopedia salesman sold thick tomes that would be out of date by the time the working-class parents, who wanted better for their kids, had finished paying for the books in installments each week.”


Bernadette Jiwa


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