Data Should Inform Your Words, Not Dictate Them

Photo credit: Ales Krivec via Unsplash

“Data should inform what you say, not necessarily how you say it. It seemed that many of my marketing peers were falling into the trap of thinking that they were getting results from the specific words used, rather than what those words communicated. And so their work became constrained. Limited. Stunted. And so did their results.”

 

-Ash Ambridge

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