Tag, You’re It!

Photo credit: Picjumbo

“Taglines that issue invitations appeal more to people’s current connection-based sensibilities. Coca-Cola’s “Open happiness” and Expedia’s “Find yours” demonstrate the power of inclusion. Perhaps in this hyper social age, modern taglines can function not only as welcome signs, but highly concise mission statements as well.”

 

Denise Lee Yohn

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